The “Millennial Whisperer” is a term coined by Luke Smaul, business leader and advisor of tied.house, Inc. While the context for coining the term was meant to cheekily label himself amongst his peers, the coinage applies to anyone possessing the ability to belong to an earlier generation while connecting with millennials. And, not just in a demanding way but in a way that converts them into believers.
I am not a millennial. Born in 1984, I was raised believing I was Generation-Y. Maybe I’m a Generation-Y, Millennial?
Sometime around 1994, PepsiCo. challenged the idea of generations with a campaign for “Generation Next.” I recall this causing some confusion amongst my pre-pubescent cohorts. Were we Generation Next?
My marketing textbooks in college (around 2004) labeled us as something else entirely. It wasn’t until well after the recovery of the .COM collapse that I first heard the term Millennial.
In truth, we are the elder millennials that don’t quite feel like we fit in with the younger millennials. Sure, we are quasi-digital natives who want to find purpose in our work. We understand the younger millennial mindset, but It’s really not that hard to grasp. Any generation is defined by the environmental implications attributing to their group-mind. Some people possess the ability to belong to an earlier generation while also connecting with other generations.
Being labeled a millennial affords us a luxury when working with the earlier generations. We are provided with an element for surprise: “He looks like a millennial, but he doesn’t talk like a millennial. He must be 40 (Generation X).” We elders, the Generation-Y Millennials, are Generation Next. We sit on the millennial cusp minding the gap that separates our generations.
Mind the Gap and find Satori, my fellow Salesman.
Author: Jeff Donnelly
Game Designer. In both business and life, the potential is limited by the number of transactions available. Life is like a game. Jeff designs games that allow people to realize their full potential.