Breaking News: Man Finds News He Watches to Not Be Newsworthy.

So, this guy turned on the news channel, knowing it was “entertainment”, expecting it to report the news…

I know this because he then turned to Facebook to report about his discovery – that the news channel was not the news. In a way that suggested his news was newsworthy, others chimed in to let him know that his report was valid. Some also reported back that they often check the reports from the news channel to validate their news was indeed newsworthy.

When I read this news, I did not find it newsworthy. I found it to be lacking objectivity, as the reporter did not understand the times. His own report of the news contradicted the belief he held – that the news channel was entertainment.

Yet, I do wonder: do these people understand that they create the news and they too suck at reporting news? Do they see their opinion to be a reflection of the(ir) times?

I am turning to this blog to report that the news is not always opined to be newsworthy. The news is entertaining for some. For others, the news does not meet their expectations and is therefore not entertaining. In these times we report on news when we do not enjoy the news we receive. Our opinion validates the news’ worthiness.

The reporting you seek is a reflection of you. Your opinion of the news will always determine the objectivity of your news.

Just… Have a look in the mirror.

If not in the physical mirror, then Facebook has provided you a virtual one.

He neglected to answer the question I posed. Instead, clicking like to conceal his validation of my news that the world we consume is a reflection of us.

Welcome to Management Book Review

Welcome to Management by Ryan Hawk.

This page serves as a sort of review with notes of important concepts and ideas.


Most people would rather be the best than become the best.

”In my whole life, I have known no wise people who didn’t read all the time. None, zero.” – Charlie Munger


Ryan Hawk explores something we can all relate to: How to rid the world of “Bad Bosses.”


Ch. 1

have done what I want to do or have attained the position I want to attain – are usually able to assess your current status and offer guidance on how to move forward. They should be able to offer the kind of brutal truth that can only be safely delivered in a caring relationship.

Need to be rooting for you. – Brent Beshore

Virtual Mentors
Learn from afar. Invest in a book.
Read Ryan Holiday’s, “The Obstacle is The Way.”
The Four Tendencies, Gretchen Rubin
You have time to read a book.
Life and growth are all about the accumulation of tiny bits of progress. Start with 20-minutes each night.

Coaching isn’t about competition. It’s about skill development.

Mentor operates at higher strategic level – function: Guide
Coach focuses on tactical details – help drive us forward in skill development.

Purposeful Practice

Deliberate Practice:
1. Set a specific goal.
2. Cultivate Intense Focus.
3. Ask for immediate feedback.
4. Seek frequent discomfort.

Becoming is better than being.

Read “Mindset: The New Psychology of Success” – Carol Dweck

Don’t Let your Now become your ceiling. Becoming is better than being.

Ch. 2

Don’t forget the most important thing you learned in college…

How to learn.

Now, if you didn’t go to college that’s fine. You don’t need to go to college to learn how to learn. You were born with the knowledge of discovery.

It’s best to think back to a time when you were excited to learn. Possibly in childhood. The excitement of discovering something you didn’t know. A swirl of questions rushed to your head as you imagined this new world with this new knowledge.

Trouble is… somewhere along the way you lost your ability to learn. You had studied enough of the laws and principles of your universe – that you felt confident in your mastery of understanding and set out to take on the world. You could now approach life as an expert.

“I can do it” the child exclaims as he grabs the spatula out of his mother’s hand before she had time to instruct, and his zealousness shattered the cake his mother had baked. You know that kid. Always jumping in thinking he knew how to do something after seeing it once. He was annoying. He had something to prove. He was good enough.

But what he actually was, was someone afraid of not being good enough. And instead of wondering what it will take to do something great, he succumbed to the comfort of mediocrity. Where improvement is relative to your perspective yesterday rather than your perspective for how tomorrow will take shape.

The moment you forgot to learn was the moment you lost your sense of wonder. That imagination that allowed reality to feel magical. You lost your vision of the world beyond this world. You settled right where you are.

To learn something you must be vulnerable to the idea that your reality is not what it seems. Your paradigms are yours, not everyones. Your perspective is unique. Your experiences exclusive. The data that comprises your life is yours and yours alone. Your values are shaped by that data, your personal algorithm.

It is insane to think that everyone, every single person, should have the same perspective. It is also unsane to reason that all perspectives are valid. Therefore, a sane reality would have in it such a law that ensured the possibility for a diverse population to remain diverse.

To do so, three things are necessary in structuring the environment:

1. Individuality

2. Values

3. Privacy

Many who attend university, actually never learn the importance of a college education. Very few ever did. For that is precisely what Universities are designed to do: guide society to fulfill its potential. At the individual level, this can be summed up as simply expanding your horizon. The individuals potential is an array on a spectrum. And if the universe truly is infinite, the values are infinite, and if values can be negative and positive they must be privatized to protect the finite value of the individual.Doing so promotes the deeply held belief that once made learning so exciting. That belief that may have even driven you to attend university. And deep down you know that society depends on this belief to be true… That anything is possible.

The question is: Do you want to be the one that discovers it?

Secure your value. Find Satori, my fellow salesperson. Go learn something new. Define the future.

You are Little

You are Little.

that’s nothing to be depressed about.

If you want to be big

You need to do lots, and lots,

of, really, little tiny things.

Be Vulnerable.

Realize your size.

And just do a little thing.

Whatever you think you’re doing –

– It’s not that big.

It doesn’t need to be BIG.

It just needs to be bigger, than, you.

Fuller, than you –

Deeper, than you –

Truer, than you –

Brighter, than you –

Lovelier, than you –

Than you Are

– right

– now.


Success is defined by your worthiness.

Not your wealthiness.

A small human ( no matter – how: dull, cowardly, angry, liars they are.)

can achieve great wealth – Yet,

be he worthy

,of, none.

To be big

is to fulfill what little potential,

is, yet,


Your ring will then

be whole.

At this time – and this time alone – you are deemed worthy

to which you now Ascend

with wholiness

Put thy crown upon the head.

The show is yours.

Step, upon the thrown

Enter thy kingdom

The whole point of being human

Is to see the vision complete.


is seeing.


is believing.



You’ve been shown.

No matter what you are suffering from,

– The vulnerable Feeling –

from realizing that you

are , not,


brings darkness

upon the light.

That Kingdom will not be whole

The vision – incomplete

when darkness fades the light.




There’s so much more of you.

Just go that little bit.

Reach for it.

Just do it.

It’s just a little bit.

a little bit more of you – right, now

That’s all it takes.






have I asked for too much?


“Virtue does not consist in the act we do, but in the end it is to effect. If it is to effect the happiness of him whom it is directed, it is virtuous… The essence of virtue is in doing good to others…”

“Man is a free agent,” and “Happiness [is] the aim of life.”

Thomas Jefferson

World Citizen

Is Kanye West a Genius?

My greatest pain in life is that I’ll never be able to see myself perform live,” Kanye West, the genius?

Out of context, most people jump to the conclusion that this is an arrogant, egotistical thing to say. Assuming that Kanye is asserting that he is the greatest performer alive and therefore he’s missing out on sharing this experience with his fans… Now, I don’t know the context of this statement. But, I also don’t really care. Because, out of context, this is a moment of brilliant thought; humbly admitting that he may never be able to truly fulfill his potential.

Sure, you may be thinking that it’s a stretch to conclude there is a connotation of humility accompanying this statement. But, think about it. Kanye West will never know what it feels like to be a fan of Kanye West. He will never know what it’s like to get a group of friends together to commit to going to a Kanye performance. He will never know what it’s like to make sure he’s online and ready to check out as soon as tickets go on sale. He won’t know the anticipation of waiting for the tickets to arrive in the mail and the anticipation of waiting for the day of the performance to arrive. He won’t know what his pre-show ritual would have been before the show and he will never know what it’s like to have all of that anticipation build and build until Kanye West steps foot on that stage and the crowd goes wild. And most importantly, he will never know whether or not Kanye West put on a mind-blowing performance. Did he just meet expectations, or did he go above and beyond? Kanye West will never know.

I know what you’re thinking, “Yeah, but he has a production team there to help him exceed expectations.” Well, the problem with that is that his team has the same problem as Kanye. They will never know what it’s like to watch that performance as someone other than a member of the production crew. This inserts a bias that differs from that of the fan. You’re right though, the team can step outside of their bias and witness the moment. None the less, Kanye the performer and entertainer will never be able to really understand the emotional impact he has on a fan.

If you’re an entrepreneur or a marketer, you need to think more like Kanye. Your opinion really doesn’t mean shit. Your customer’s opinion matters. You need to withdraw from the ego you’ve created and try to see your offering from the perspective of your customer. Obviously, there is a large spectrum of differing preferences, opinions, and demographics. Your job is to discover the commonalities that are consistent in the largest pool of your potential customer base and cater to their needs, desires and wants. This is simple segmentation… But many times segmentation can result in an attitude of “my way or the highway.” This is a recipe for failure. You are but one person and your job as a marketer is to serve the many. You cannot – should not – disregard the spectrum of possibilities.

The spectrum that people label as Kanye West spans from delusion to genius. All too often do I hear – and this is especially true in the craft CPG industries – small business owners and marketers taking the perspective of the delusional Kanye. The delusion is that your product is best because you say so. The genius is that you should always push to understand your customer better. Here we find genius in Kanye West. Remember this quote as inspiration: “Your biggest pain point is that you will never be your customer.” Stop making decisions based on your bias. Make decisions that put the customer first.