All I want is for you to tell me your story. Then, I want to converse about ways that we may share a story. See… Your story is good. But… I know it could be GREAT. You know it too, and maybe you think your story is great…
Well, that does not matter. Beauty is in the eye of the beholder. A story does not come to life until the listener beholds it. What is a story without life? Not great. If I am not able to process, adopt, and adapt your story within my belief system, it dies. It falls flat on its face.
If it’s an email, I don’t click. If it’s a social post, I don’t like. If it’s a blog, I don’t read more. I’m not saying you only have one shot, though. On the contrary, you may have more than one shot. But, there are so many shots shot at my goal that yours may not even make it to me before being deflected. It’s also not an open field. Your shots are being filtered by a myriad of factors.
When you do get a shot on my goal. Take your best shot. Make both of us believe that there is greater value together than on our own. And, I will buy your story. Your story will guide me to finding my true potential. If it does not guide me there – shame on you.